September 27th, 2013
“I stand for being a super hero. What do you stand for?” Walking down the high street in my home town of Bristol, I was faced with this question – supposedly asked by somebody called ‘Billy’– writ large across the window of the Dr Martens store. As style-conscious Bristolian shoppers enjoy the Bristol Fashion Week festivities, I’d like them to reflect on what they stand for. Do they support the values the fashion industry embodies? And are they content to buy in to retailers’ attempts to sell us more things we don’t need? As consumers, is there something a little less nebulous to stand for than “being a super hero”?