by Phillip Ward
Defra handed out Christmas presents this week in the form of £500,000 for 16 trials of rewards for increased recycling.
It prompted me to reflect on how far we have come since last year – and how slowly. Following the election, we saw Eric Pickles make great play of repealing the powers to run five pilots to test Pay as You Throw schemes, followed by an unseemly scramble between him and Caroline Spelman to show support for the RecycleBank incentive scheme in Windsor and Maidenhead. The political message was clear: increased recycling would come when individuals were incentivised to do the right thing.
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