June 28th, 2012
by Peter Jones
I’ve come across two very different eye-catching green ideas in the last couple of weeks, both with the aim of switching young people on to more sustainable living. Their sources couldn’t be more different – two local authorities collaborating to inspire young people to recycle “on the go”, and iconic punk designer Vivienne Westwood promoting sustainable fashion. And while each is doing something exciting and ambitious, I fear that neither is reaching its full potential.