April 27th, 2018
by Mike Brown
Listening to BBC Radio 4’s Today programme earlier this year, I heard an interviewer premise a question by saying that coffee cups weren’t really disposable because they couldn’t be recycled. Read that again – it makes no sense however you look at it. While it betrays a pretty weak grasp of what “disposable” means, in itself it’s a fairly harmless blunder – but it led to me to reflect on how often media outlets, even those you might regard as ‘quality media’, get things wrong on environment issues, and the impact that this has.