September 12th, 2014
by Hilary Vick
For the past 11 years I have been trying to get more London parents to try reusable nappies. This may be one of the biggest behavioural change challenges there is. Disposables nappies are cheap, convenient and easy to dispose of. You can throw a nappy in a park bin, pop it in the nappy bin at the swimming pool, leave a day’s worth at your baby’s nursery. Reusables are more difficult, right? You have to carry stinky ones home with you and then you have to wash and dry them. So how do you persuade people to use the more difficult, unfamiliar option?