February 28th, 2014
by Ad Lansink
Prevention is by far the most challenging rung to reach on Lansink’s Ladder. The prevailing growth-focused political and social mind-set isn’t easily compatible with waste prevention’s goals of decreasing consumption by cutting waste. Awareness of the looming threat of shortages of raw materials has increased in the forty years since the publication of the Club of Rome’s seminal report ‘Limits to Growth’. But so has consumer spending, and despite cyclical movements and international differences there has been almost continuous economic growth.