Two terrific articles from our leading author Phillip Ward helped to ensure that Isonomia had another good month in November 2012.
Phillip picked up on two of the big issues of the month, and gave insightful commentary on the implications of DCLG’s Weekly Collection Support Scheme and the meaning of Defra’s latest waste stats. Deservingly, he therefore had our two most read articles, just ahead of Peter Jones’s exploration of where the great commingling versus separate collection debate may go if the Campaign for Real Recycling is successful in its latest judicial review of Defra.
James Fulford also made a welcome return with a piece on the potential for collaborative procurement to save businesses money on waste collection. Meanwhile, Adam Baddeley’s piece from last month on the pros and cons of exporting waste for use as fuel in continental Europe continued to pick up a lot of readership, and looks set to become our most read article ever, overtaking Steiner and Wiegel’s Reimagining greenhouse gases.
This month’s topics led to a surge in referrals from E2B pulse this month, but we also had more visitors from Twitter than usual. The search engine stats have also been painting an interesting picture. One of Peter Jones’s articles is benefiting from people frequently searching for information about “Vivienne Westwood” and “sustainability”; likewise, Thomas Vergunst’s piece on the deeper meaning of Selfridges slogan “I shop therefore I am” keeps being visited frequently nearly a year on from publication. Even in an environment blog, it seems there’s a benefit in writing pieces associated with fashion, shopping and celebrity… The admin desk predicts a slew of articles about the waste prevention implications of Justin Bieber over coming months.
We picked up more e-mail subscribers again this month, and our Twitter following expanded again, so our audience continues to widen. If you should feel tempted to set about an article, there’s never been a better time to get it read by lots of people.
We mooted last month a new article from Chris Sherrington on the implications of the rise of the wood burner. What was one article is rapidly becoming our first two-parter, so watch out for the first of those at least coming this month. We’ll have more from our other authors too, including a festive special.
We hope that Isonomia might inspire you to put finger to keyboard to join our corps of bloggers. Our aim is to provide an informed but accessible viewpoint on a wide range of environment issues, and your thoughts are very welcome. Whether it’s recycling or rainforests, climate change or Christmas – whatever’s on your mind, get in touch. We’d be glad to hear from you, be it from Banbury or Brussels, Paris or Pontypridd. We’re striving to create a space where thoughts on topics from across the environment sector can be expressed and explored, enabling communication and cross fertilisation of ideas – and we’d be delighted if you joined in.
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