As the father of two young children I am frequently reminded how early in life we develop a sense of what is fair, and (perhaps more intensely), what isn’t. One of my favourite methods of avoiding adjudicating on such matters is to step outside and busy myself with preparing materials for recycling. Given the nature of my work and my company’s culture, it will come as no surprise to hear that I am a pretty diligent recycler. Moreover, as far as I can, I try to prevent the generation of waste in the first place. The upshot is that the Sherrington family’s black bag waste is comprised almost entirely of plastic films and wraps.
However, a quick stroll down any residential street will soon confirm that households’ waste arisings and recycling performance are variable to say the least. When I ponder this situation, I confront the same sense of injustice felt by my children. My efforts to minimise waste and separate out recyclable materials bring environmental benefits – but also lead to financial savings for Bristol City Council. By contrast, the waste prevention and recycling actions (or more accurately inactions) of some of my fellow citizens don’t only represent missed opportunities to reduce environmental pressures, they impose an unnecessary burden on local authority finances.
What irks me is that I have to pay exactly the same amount through my Council Tax as those (in the same Council Tax band) who produce the greatest amount of waste, and fail even to separate out recyclable materials. It strikes me that this is neither fair, nor sensible. Environmental benefits aside, it is in the financial interest of local authorities to reduce waste arisings, unless like Stoke on Trent they are tied in to a put-or-pay incinerator contract. It would seem appropriate, therefore, to align the interests of individual households with those of their council.
Getting the incentives right
Imagine if every household paid a fixed monthly charge for electricity, regardless of the amount used. What would the rational response be? Faced with a marginal cost of consumption of zero, it’s pretty clear that usage would be higher than at present. Then consider how difficult it might be, under such circumstances, to encourage people to consume less electricity!
This is precisely the challenge facing local authorities in trying to encourage householders to prevent waste, and indeed to recycle. The same difficulty afflicts attempts to encourage water conservation, but whilst water metering is still far from universal, at least in that context the argument has been won, and meters are gradually being rolled out.
There is a strong case that ‘metering’ waste can be effective in changing behaviour. In a 2011 study, Eunomia reviewed the evidence in respect of the waste prevention effects of a range of interventions. The most compelling evidence of waste prevention effects came from Direct and Variable Rate (DVR) Charging, also known as Pay As You Throw (PAYT). Such schemes vary, both in how much is charged, and the basis of calculation – by weight, volume, sack and/or frequency. Typically, the highest charge is for residual waste, with recyclables costing less. The most effective schemes in the case studies that we reviewed led to a fall of 10% or more in the quantity of household waste collected.
Importantly, a comprehensive PAYT scheme provides a direct financial rationale for households not just to recycle, but to engage in waste prevention, perhaps by choosing reusable nappies, choosing goods with less packaging or by home composting (although the latter is not always considered to be prevention).

Pleased to meter you: we accept that many services should be metered, so why not waste? Photo by Mike1024, via Wikimedia Commons
For the local authority, a well-designed PAYT scheme can save money in two ways. Any waste prevented or moved from disposal to recycling will reduce treatment costs – although it may actually increase the cost per tonne of collection. Refuse trucks will still have to drive by and pick up from every household just as often, and the additional recycling collections will require extra vehicles and crew. However, further savings can be made if a frequency-based element is included in the charge, so that householders can limit their expenditure by reducing the frequency of collection for some streams. This would be likely to cut the number of collection vehicles the council needed, and hence its costs.
PAYT can therefore bring the interests of householders, councils and the environment into line, and to me it seems intuitively fair. You pay for the service that you use. In the absence of PAYT, the marginal cost of waste generation is zero. Apart from those like me who would do it anyway, how else would households be motivated to reduce their waste?
Preventing waste prevention
So when Eunomia recently developed a waste avoidance toolkit for local authorities, you might have expected the list of measures for which it outlines the expected costs and benefits not only to include support for reusable nappies, community swap days, zero waste challenges and so forth, but also PAYT schemes. However, PAYT was notable by its absence because, to cries of approval from the Daily Mail, the Localism Act 2011 explicitly forbade local authorities in England from introducing it, despite its demonstrable waste prevention effect.
It is interesting how coy Defra has been about the position on PAYT in its recent call for evidence on a Waste Prevention Programme for England. There are evident difficulties in measuring waste prevention, and proxy indicators are needed to assess the effectiveness of actions taken. As I read through, I was intrigued to see, among the possible metrics from a list suggested by the European Commission against which performance could be measured, the following:
- “Percentage of citizens covered by a pay-as-you-throw scheme”
Defra’s comment in response was:
- “No citizens are covered by a PAYT scheme. If they were implemented by local councils this would be measurable”
No mention of the fact that any council implementing such a scheme would be measurably in breach of the law! To my mind this ban on the use of an effective waste prevention measure sits uncomfortably with the requirement to respect the waste hierarchy. Pity the poor local authority waste prevention officer, who is currently armed only with anti-junk mail stickers, promotional literature for paint reuse schemes, and Love Food Hate Waste tea-towels. Without PAYT, the effectiveness of any waste prevention strategy will be significantly constrained and the cost-effectiveness of other measures will be greatly reduced. We will be stuck with the current inefficient and inequitable approach.
A fair target?
It rather surprises me that the Daily Mail is not campaigning for PAYT. It would seem to appeal to their sense that the efforts of the diligent and hard-working should not be squandered by profligate local authorities, and that taxpayers’ contributions should be spent wisely, rather than used to subsidise the antisocial and idle.
I am happy to pay my fair share of tax, but when it comes to recycling and waste, I feel it is unfair that I am expected to subsidise those in my community who don’t make the effort.
Instead, the Daily Mail is dead set against PAYT, and bizarrely even the Taxpayers Alliance opposes any form of charging for waste collection, although it could be expected to result in lower costs to taxpayers overall. What is it about waste that makes it an exception? The Daily Mail doesn’t argue for the universal reinstatement of water rates!
It seems to me that the current flat rate charging system engenders a sense of entitlement, and an expectation that ‘having paid for it’ householders should cheerfully use the service to their hearts’ content. To the household, the marginal cost of waste generation truly is zero, while for the local authority this is far from true. Creating a link that aligns their interests would bring the consequences of an individual’s behaviour more closely into focus.
The development of personal responsibility for one’s actions, and an appreciation of their consequences, is something that we encourage our children to learn as they grow. I don’t think it’s too much to ask that as adults, we should practise what we preach. In fact, I think that would be fair.
In its waste strategy survey Cardiff City Council is looking for views on whether to lobby government for the power to introduce PAYT http://www.cardiff.gov.uk/content.asp?nav=2870,4049&parent_directory_id=2865&id=14616&feature
People being handed responsibility for waste can only be a good thing. If we accept this how to we achieve it? Councils do not have the will, ability or incentive to make PAYT a reality. However with large investment needed in the waste sector and government unable / unwilling to provide, how to we get the desired result?
What if we take responsibility for waste collection away from councils and put it on to individual households. No longer would councils operate waste collections and we would all see a reduction in our council tax bills. Households would then have an obligation to dispose of their waste responsibly. This would result in a free market for waste operators to run a varied collection system where the less waste you produced and more recycling you did could result in cheaper bills. Even better, people could be inclined to dispose of their waste at CA sites where materials could be easily bulked so facilitating the recycling of those items that are harder to bulk up and so uneconomical to recycle. Obviously there could be a problem in flytipping etc. but you would hope that this increase would be manageable.
I’m not sure this is in reality ever going to happen but it would make for a couple of very interesting years in the waste sector
Hi Chris
Interesting idea, and effectively what happens in Ireland. However, as pointed out by Eunomia in a review for the Irish Government, a situation where several companies operate the same route for collection is not an
efficient outcome for the delivery of household waste collection services. If there is genuine competition, then the reduced density of logistics is likely to increase costs rather than reduce them. A more appropriate approach would be to have competition for the market rather than within the market.
While this increase in collection costs – presumably passed through to charges faced by the household – would be expected to have a waste prevention effect, it would not bring this about in the most cost-effective way.
If it’s of interest the Eunomia report for the Irish Government is available here
http://www.environ.ie/en/Publications/Environment/Waste/WasteManagement/FileDownLoad,21596,en.pdf
Chris
If the cost of waste collection for the individual goes up then good! Surely this is what we want – I may be being naive here but the more it cost to dispose of waste then the less will be created.
If we then look at recycling separately then by releasing market forces you would allow smaller players to enter the game and as the waste infrastructure (MRF’s, MBT, AD’s etc) is now quite developed and getting more so there will be genuine competition for the recyclate collected by small contractors which can offer a regularity of supply. In the long term consumers will be more vocal about materials their products are made from and companies will recognize this and more products will be made from materials commonly collected for recycling. This could increase the market for recyclate and push the price up allowing the cost to be cut for collections.
Again I don’t think this is plausibly going to happen but I personally think that by allowing companies to bid for the market rather than open the market you stifle creativity and innovation (priceless) and the power of pay as you throw loses some of its effectiveness as a mechanism for the “development of personal responsibility” which is the most cost effective solution for creating a long term waste prevention effect and although it would be chaotic with some inefficiency inherent in the idea it would at least be very effective.
I see where you’re coming from, Chris – perhaps paying more for waste collection would make people give the subject greater thought. However, I fear that in practice, competition within the market would have undesirable effects. It would make the domestic market work more like the commercial waste market, with services like food waste collections being uneconomic for many low volume producers to choose to buy. You may find the argument here interesting:
https://www.isonomia.co.uk/?p=1367
It’s all about how competition for the market brings down collection costs and makes it economically viable to recycle more different streams, which are not practicable when there are a lot of separate collectors all in competition with one another.
Very interesting and I can’t say I disagree; we have been looking at collectivisation for business waste collection in the marches (Hereford way) and think it has great potential, as you have shown with your examples from London’s BID areas.
You do ask the question – The big problem is how to make it happen? For me at the moment a large amount of business and household simply do not have a large interest in waste management so as long as waste collection is affordable these solutions will take a time to disseminate through the country/world. By increasing the cost as previously said you allow innovations such as collectivisations space to blossom. Well managed business (and households) will embrace the advantages of well thought out and planned resource management strategies and those that don’t will suffer financially. I also agree with the comment “I fear that in practice, competition within the market would have undesirable effects”. I do however believe that at the moment as so eloquently stated in the title of this article the current waste collection system – “it’s not fair” The capture rate of recyclables from certain households is currently meagre and it’s not going to increase anytime soon at an acceptable rate (to me). So let those that make the waste pay for its disposal. I do take the point about the economic viability of collection rounds although I’m not sure I agree that it would be prohibitively so – maybe I have too much faith in market forces to supply a solution if only we raise the price high enough to force the issue
Completely agree with you Chris BUT when a pay as you throw trial was attempted a few years ago in Ireland the incidence of home incineration went up the chimney and through the roof. Burning waste in a domestic fireplace is obviously not a good idea. The notion that all citizens will conform for the common good NEVER happens in practice – except they tell me in North Korea (Source: Govt of North Korea)
Victor,
Really interesting point! Chris has actually written about the health problems associated with open fires at: https://www.isonomia.co.uk/?p=1558. Perhaps the introduction of PAYT would need to be associated with some extra enforcement of the Clean Air Act to try to avoid the problem you foresee.
Again good idea in theory but who would police it. Local Authority EHO can’t even regulate Food Safety standards properly because they are too busy giving five star hygiene awards to garages selling pies made from lips and rectums just because they have a policy to wipe out the micro-wave once a week. Local EA officers are also under-resourced and too thin on the ground to do it. Perhaps a name and shame web site policed by the public along the lines of Trip Advisor. It could be called something witty no doubt!
Hi Victor
The system in Ireland at the time was very different to that which we have in the UK at present. According to the EPA report on the matter, 21% of households, typically those in rural areas had no form of waste collection, and it was these households where backyard burning was typical.
Reported increases in backyard burning (the report doesn’t say by how much) were linked anecdotally to increases in household charges. While it seems plausible, there is no firm data to substantiate it.
If you look at the size of the monthly sums that would be involved (both increases and decreases) for UK householders under PAYT, I can’t really see there would be that many people firing up their backyard incinerators!
The EPA report is available at http://www.epa.ie/pubs/reports/waste/unauthorisedwaste/epa_unauthorised_waste_activities.pdf
Chris
It would be very interesting to see what impact such an initiative would have upon retailers, and whether the greater incentive upon individuals to reduce waste translated into shunning products or even companies that forced the most waste on consumers – thus forcing retailers in turn to redesign products to make them more attractive in such a climate.
Hi James
I’ve not come across any evidence of this, but I would imagine that it might have an effect. I could certainly see people removing what they see as excess packaging at the checkout and leaving it for the supermarket to deal with.
Chris
A bonus for lower usage might play better with the general public and not incite more fly tipping?
That’s an interesting idea. Do you effectively mean having a higher flat rate to start with and then a rebate at the end of the year?
It would certainly sound more like carrots than sticks, albeit it would provide an upper limit on what households would pay, so those who discard the highest amounts would not pay their fare share.
Also, it could be seen as a whacking great stick for all through higher council tax payments, with rebates only coming towards the end of the financial year, or perhaps after. This might cause a few cash flow issues – in fact the greatest cash flow problems for the most diligent waste preventers and recyclers!
I already to have my waste removed through my council tax. Will taxing by quantity make a difference? Only to penalise poorer people. Those with more money than sense will not be bothered – they’ll just moan and pay.
The whole point of reducing waste is because, in the long term, we are using resources faster than we can renew them. Long term, this will lead to disaster.
So if you want to take people’s eyes off the ball, tax waste removal. But you should, must, find a more effective way to change hearts and minds.
Your proposal penalises those who can’t afford waste removal and allows those who can afford it to carry on regardless. And my guess is it is the latter who are mainly responsible for failure to deal with the real problem in an effective manner.
Hi Delwyn
Thanks for your comments. They capture some of the concerns that are typically raised when PAYT is discussed.
However, I don’t think PAYT would, as you suggest, take people’s eye off the ball. In fact I think it would focus attention on our wider impacts. Moreover,I would imagine that changing hearts and minds will always be easier when it is aligned with saving money!
In terms of fairness to those least able to pay, my initial response would be that the current flat rate system is even less fair. More broadly, however, I think that issues of societal inequality should be addressed through the benefits system rather than through charges for waste collection.
As for those who can afford to pay simply carrying on as before, at least under PAYT they would pay accordingly.
Chris
Good article Chris and Peter, yes a very good point made regarding how much residents “think” they already pay for their waste services.
In my experiance (former LA Officer) householders think that they pay a lot of money for their waste collection services. One group of residents I put this question to in 2006 reckoned that they were paying “at least £50 per month” and that was just for residual waste collection never mind kerbside recycling, bring-banks and street cleansing or indeed disposal!
You are absolutely right Chris,
One point …..don’t ignore the impact of internet shopping which is adding a lot more card to the household bin .The Ocados, Morrisons, Tescos and Sainsburys Directs are now offering to take back that material to RDCs .They take this week the packaging they delivered last week plus more besides. Municipally routed tonnages face wipeout unless they wake up.
Peter
Hi Chris – I take a bit of a different view from Phillip. My concern would be whether by changing from a universalist approach, you would increase the cost, complexity and administrative requirements of waste collection in a way that would make it more costly and less efficient for everyone. Would the benefits outweigh the costs? As things stand, the cost of collection per household is pretty cheap compared with other metered services – I’m not sure that the financial incentive would be sufficient to have a big effect on behaviour, and I fear that if people choose to pay a little bit more to have the right to throw away a bin load of waste each week, they’ll feel all the more inclined to “get their money’s worth”.
Perhaps the best thing would be to trial it somewhere in the UK, and see how people here react. Who knows how different it could be from practice on the continent, where people are much more familiar with this model.
Hi Peter
I don’t think that PAYT (at least if well designed) need move away entirely from a ‘universalist’ approach, as you put it. Ideally there would be a fixed element of charge, paid by every household to cover the fixed costs of operating a waste collection service, and a variable element, based on the usage (by weight, frequency etc.). This would avoid the threat of revenue instability that would occur if it was an entirely variable charge. (This is what happened in the case of the London Congestion Charge, where the reduction in traffic was greater than expected, leading to lower than anticipated revenue.
As for benefits outweighing costs, this would certainly be an interesting study to undertake, albeit not one that any local authority would be likely to commission given the current illegality of PAYT! However, given the already high cost of residual treatment/disposal, and the trend for increasing material values, I would imagine that if the sums don’t yet add up for local authorities (and I suspect they probably would), they are more than likely to in the years to come.
In terms of the current low costs of collection per household, I don’t see a problem if the size of the variable element is quite small. It still provides an incentive, and could be increased if deemed necessary as schemes evolve.
A good point Chris, but we live in a society that actively discourages personal responsibility from bankers to welfare scroungers; the prudent being required to bail out the profligate.